Everyone likes to be love and when it comes to Facebook many merchants have shown addictive behavior and accumulated astronomical amounts of likes only to find out that approximately only 16% of their fans get to see the posts.

 

UPDATE 8th April 2014: It appears Facebook reduced the number of fans reached from fan pages even further to now only 2%. Of Course, you can still pay to get in touch with your Facebook fans.

 

Watch this video to get a better understanding what Facebook really does.