Every day we hear about new developments in the SEO world and more often than not, the news are a little terrifying. What used to work in the past is now a big no-no and who ever ignores these changes runs the risk to be penalised by the search engines.

 

 

To bring more clarity to the news seo techniques see this table below.

 

ON PAGE OPTIMISATION

OLD SEO METHODS

VS

NEW SEO METHODS

Traffic & Ranking
– Aiming only for more traffic & higher rankings

User Engagement & Brand Exposure
– Aiming for bigger user engagement and brand exposure
– Thinking about ranking as a reporting metric and a price for efforts, not an ultimate goal

Organic Traffic
– Focusing on organic traffic from search engines

Diversified Traffic
– Focusing on social media and referral traffic from various websites

Technical Knowledge
– Analytical and mostly knowledge is needed

Marketing Knowledge
– Analytical and most marketing knowledge is necessary

CONTENT OPTIMISATION

Clicks & Page Views
Creating content for page views

VS

User Engagement, Conversion & Revenue
– Creating content for user engagement and revenue

Optimisation for Search Engines
– Creating Title and Headlines for keywords

Optimisation for User
– Creating catchy headlines and engaging content

Exact Match Anchor Text
– Focusing on exact match anchor text

Keyword Density
– Focussing on keyword density

Competing in Search Engines
– Competing solely in search engines

Competing in Blogosphere
– Competing in industry related blogs
– Writing your own blog
– Managing social media in terms of content publication

Numbers
– Paying attention on numbers

People’s Demand
– Paying attention to people demands

OFF PAGE OPTIMISATION

Link Building
– Adding website to directories manually
– Buying links
– Participating in links exchange programs

VS

Link Earning
– High quality guest blogging in industry trusted sites

Scoring Backlins

Establishing Relations

Links for Exchange

Link Without Any Condition
– Offering a link regardless of backlink

Results Thanks to Technical Method
– Results are generated based on technical methods

Results Thanks to Content Creation
– Results are achieved by putting time into content creation

Short Term Efforts
– Focusing on here and now
– Short term action aimed to trick search engines

Long Term Strategy
– Operating in an accordance to long term strategy

SOCIAL MEDIA

Keywords
– Focusing on keywords

VS

Using #Tags

Content Distribution
– Pushing content via social media

Communication
– Using social media for communication around content

Article Submission Sites
– Getting exposure based on article submission sites

Viral Exposure
– Getting viral exposure thanks to great content and people who share it

Commenting for Backlinks
– Interaction and commenting within community for backlinks

Participating in Community
– Sharing the experience
– Helping people with the problem they encounter
– Building relations and personal authority